Breaking Down the "Purified Water" Label: What It Really Means for You
You see the words “purified water” on our label, but what does that really mean? It’s a term that gets thrown around, but for us, it’s a promise. A promise of quality, safety, and a commitment to your health.



Purified vs. Spring Water: Know the Difference
When you see “spring water” on a label, it means the water comes from an underground source that flows naturally to the surface. It can be a great option, but it may contain a different mix of minerals and sometimes other elements depending on the geology of the source.
“Purified water,” on the other hand, is a different story. It means the water has gone through a series of treatments to remove a wide range of contaminants. The Environmental Protection Agency (EPA) and other regulatory bodies have strict standards for what can be called “purified water.” It must meet certain criteria for purity, regardless of where it came from.
The Valora Guarantee
At Valora, our 9-stage purification process is a testament to our commitment to these standards. We source our water carefully and then put it through a rigorous, multi-step process to ensure it’s free from a variety of potential impurities, including:
- Chemicals: We remove things like chlorine, which can affect taste and smell.
- Heavy Metals: Our process is designed to filter out heavy metals like lead.
- Microorganisms: We use advanced technologies like UV light to ensure the water is free from harmful bacteria and viruses.
- Microplastics: Recent research, like a study by Orb Media, has shown that microplastics are a growing concern in water supplies. Our advanced filtration methods, particularly reverse osmosis, are effective at reducing these tiny plastic particles, providing you with even greater peace of mind.
By choosing our purified water, you’re not just picking a brand; you’re choosing a product that has been crafted with your health and safety as the top priority. We’ve done the work so you don’t have to, ensuring that what’s in our bottle is nothing but pure, clean, and refreshing water.